Pace

Objective

Elevating motivation

Team

Personal project

Timeline

Spring 2025

Contribution

Wireframing, prototyping, user interviews, user research, competitive analysis, user flows

The problem

When motivation turns to guilt

Day 1, you're all in - habit tracker checked, reminders set. By day 5, you're rolling. But by day 10, life gets in the way. The streak breaks, reminders keep pinging, and goals start to feel more like guilt than motivation.

According to research by the University of Scranton

A staggering 92% of people fail to acheive their goals

A staggering 92% of people fail to acheive their goals

User Interview

Interviewees validated the research, where 7 out of 8 people found it difficult to keep up with their goals

01

Higher priorities

People felt that work or academic demands limited their time for personal goals.

People felt that work or academic demands limited their time for personal goals.

02

Tiredness

Because of work or studies, people simply didn't have the energy to work on their goals.

Because of work or studies, people simply didn't have the energy to work on their goals.

03

Perfectionist tendencies & fear of failure

People felt afraid of doing it imperfectly or being judged.

People felt afraid of doing it imperfectly or being judged.

And falling behind often leaves us feeling stressed, guilty, and even incompetent

solution

Don't chase distant goals
See your progress on an ever-growing journey

White paper research

The best motivation comes from within -
and a dose of positive feedback

The best motivation comes from within - and a dose of positive feedback

Legault's research (PhD, Clarkson University) on Intrinsic and Extrinsic motivation captured 3 main keypoints that became foundational to the creation of the app:

Intrinsic motivation (Internal satisfaction) is the optimal form of motivation

It is the most self-sustaining and enjoyable.

Extrinsic motivation (external rewards or pressure) undermines intrinsic motivation

Extrinsic motivation may work short-term but often weaken genuine interest and lasting motivation.

Positive feedback bolsters intrinsic movitation

It tends to fuel perceptions of personal effectance.

Intrinsic motivation (Internal satisfaction) is the optimal form of motivation

It is the most self-sustaining and enjoyable.

Extrinsic motivation (external rewards or pressure) undermines intrinsic motivation

Extrinsic motivation may work short-term but often weaken genuine interest and lasting motivation.

Positive feedback bolsters intrinsic movitation

It tends to fuel perceptions of personal effectance.

survey

To understand user motivation, behavior and needs, I surveyed 35 people online.

Q

What motivates you to build a habit or stick to something? (multiple choice)

Seeing my progress

90.1%

Reflecting on how far I’ve come

84.9%

Personal meaning or purpose

78.8%

Achieving milestones

45.5%

Encouragement

18.2%

Q

How do you usually track your progress or achievements? (multiple choice)

Notes app or
digital doc

Notes app or
digital doc

84.8%

Photos/videos

33.3%

Habit-tracking

app

18.2%

A physical

journal

15.2%

I don't track

12.1%

Photos/videos

33.3%

Q

How helpful are reminders in keeping you on track? (1 not helpful at all - 5 very helpful)

Very helpful (15.2%) +
Moderately helpful (39.4%)

Very helpful (15.2%) +
Moderately helpful (39.4%)

Very helpful (15.2%) +
Moderately helpful (39.4%)

54.6%

54.6%

Neutral

Neutral

33.3%

12.2%

Not helpful (6.1%) +
Not helpful at all (6.1%)

Not helpful (6.1%) +
Not helpful at all (6.1%)

Q

Would you prefer to journal just for yourself, to share with a few close people, or publicly?

Just for myself (81.8%)

To share with a close few people (15.6%)

Publicly (e.g. like a blog or community feed) (0.3%)

Just for myself (81.8%)

Just for myself (81.8%)

To share with a close few people (15.6%)

Publicly (e.g. like a blog or community feed) (0.3%)

Q

What motivates you to build a habit or stick to something? (multiple choice)

Seeing my progress

90.1%

Reflecting on how far I’ve come

84.9%

Personal meaning or purpose

78.8%

Achieving milestones

45.5%

Encouragement

18.2%

Q

What kind of habits or personal journeys would you want to document?

survey insights

Motivation Rooted in Reflection and Visual Progress

Users were motivated by personal meaning, progress, and reflection. They tracked their journey through notes and photos, showed interest in a variety of personal topics. The majority preferring to journal privately with over half finding reminders helpful.

Q

What kind of habits or personal journeys would you want to document?

survey insights

Motivation Rooted in Reflection and Visual Progress

Users were motivated by personal meaning, progress, and reflection. They tracked their journey through notes and photos, showed interest in a variety of personal topics. The majority preferring to journal privately with over half finding reminders helpful.

Solution

Research and survey insights helped shape the direction of the product.

A Journey, not a distant goal

A Journey, not a distant goal

This approach frames growth as a personal journey. It embraces rest, acknowledges setbacks, and focuses on the present — rather than striving for perfection or fixed outcomes.

Motivation through visual progress and reflection

Motivation through visual progress and reflection

Users said visible progress and personal purpose keep them motivated. Many already use notes and photos to reflect, which supports intrinsic motivation without external rewards.

Intrinsic motivation over external pressure

Intrinsic motivation over external pressure

The experience avoids streaks and rigid schedules, encouraging engagement through personal purpose. It supports reflection and progress at each user’s pace, allowing room for rest and setbacks.

user flow

A user flow was created to ensure the app remains simple and intuitive.

Usability tests

I conducted a series of mini usability tests with no more than two users at a time. The goal was to identify and remove recurring or critical issues early on, so that future users could surface new insights and needs.

Before
After
"It doesn't feel like a journal.
Just another photo album."

"It doesn't feel like a journal. Just another photo album."

"It doesn't feel like a journal. Just another photo album."

To solidify the app's identify as a journal, I decided to mold each journey in the shape of a physical journal.

"I would really like to see a list view, so I can see what I wrote as well"

"I would really like to see a list view, so I can see what I wrote as well"

Since the app was designed for photo-journaling, I initially provided only a grid view. However, after conducting a competitive analysis and gathering user feedback, I added a list view as well.

Since the app was designed for photo-journaling, I initially provided only a grid view. However, after conducting a competitive analysis and gathering user feedback, I added a list view as well.

After
Before
Final product

Photo journal your progress.
All at your own pace.

Photo journal
your progress.
All at your own pace.

Record your growth for you
and you only.
Record your growth for you and you only.
Improve on what you love.
Guilt-free, pressure-free.

Improve on what you love. Guilt-free, pressure-free.

Look back at your strides
with pride.
Look back at your strides with pride.
01 onboarding

Your journey begins with ease.

I created a simple onboarding flow to guide users through core concepts like journeys, how to start one, and how entries are organized.

Enter journey title

Enter journey title

Select category

Select category

Begin journal

Begin journal

02 Create journal

Your journeys should be easy to find.

Categorizing them keeps everything organized and accessible. From fun to focused - pick a journey that fits your moment.

02 Create journal

Capture your moment.

Snap a photo to start your entry. Text is optional - write as much or as little as you like. This is your private space to reflect.

Picked the wrong category?

You don't need to start over.

Simply reselect.

Change the date

Set the date to when it really happened - not just today.

Retake your photo

Not happy with your first shot? Take a new one or choose from your gallery.

02 Create journal

Your journeys should be easy to find.

Categorizing them keeps everything organized and accessible. From fun to focused - pick a journey that fits your moment.

03 VIEW JOURNEY

Reflect on your journey

Start by selecting a journey. Then choose how you'd like to view it - list view lets you see photos and text together, while grid view offers a more visual experience.

04 notifications

Reminders

Reminders

A quiet check-in

Pace’s AI tracks your progress, recognizing your efforts even when you don’t. When motivation dips, Pace is there to help you take a breath and begin again.

Reflective

From then to now

1m ago

Your last 5 fitness photos show clearer posture and more confidence.

Encouraging

Finding your rythm

1m ago

Your chord changes are getting quicker — you could start exploring more complex songs.

Mood-sensitive

Progress in the quiet moments

1m ago

You’re moving forward, even when it feels slow. Small steps add up.

Gentle

Your journey still continues

1m ago

It’s okay if motivation dips sometimes. Take it one step at a time.

reflections

What I Learned

User Testing Doesn’t Have to Be One-and-Done
Conducting multiple rounds of testing with 2 users per session helped uncover different usability issues each time, rather than having users point out the same problem repeatedly.


Staying True to the Product Purpose
With minimal features, I questioned whether it would be enough. However, I reminded myself that the app's goal is to avoid overwhelming users. If developed, I would slowly release more features based on continuous user feedback.